Web content optimized for mobile presentation.
“High-quality web content that’s useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.”
Kristina Halvorson, Content Strategy for the Web (New Riders, 2010)
If you are visiting this web site, you probably already know that great content is a competitive advantage. Whether you design web sites for your employer or for clients, you are already designing a means to get someone’s unique content into someone else’s individual browser.
And if this is your job, getting this content onto someone’s mobile device is just as important. In fact, it can be so important that people will pay for a custom, mobile version of the content. It’s happening every hour of every day in the iTunes App Store.
But what about content that needs to be presented on the mobile web? And how does one decide when a mobile app or a mobile web site is more appropriate? Finally, aren't these skills totally different?
If these sound like questions you have asked, this is written to help you decide whether 2 Apps Per Day is a useful part of your (or your employer’s, or your client’s) web content goals.
If you make web sites and enjoy the liberal arts blend of art and science that is web design, you should enjoy these workshops. And the techniques you will learn here involve both text and image content, so if you like either web writing and editing, visual design, or both, again — this workshop is for you.
If you design sites that primarily use HTML, CSS, and JavaScript, and have an appreciation for semantic web content, accessibility, and universal design, 2 Apps Per Day is not only for you, it will make you very happy.
Odds are, your clients would be thrilled to have you design apps for them. (and if you work in an agency, your boss would be thrilled, too)
As noted above, employers and clients have unique content to share with others. And in many cases, their content could benefit from a mobile design that is as unique as their content. This enhances the content with both branding and portability.
And you could be turning this content into a native iOS app after attending 2 Apps Per Day.
If you are a pixel-perfectionist and have never fully loved web design, you could still love designing iOS apps. Because all iOS apps use the same WebKit rendering environment, so you’re only designing for one browser — and it can display your designs beautifully and predictably with the techniques learned at 2 Apps Per Day.
Maybe you’re just a web geek who wants to dabble in iOS app design purely for the fun of it. Fair enough — this course is priced low enough to be a justifiable hobby. Because darn it, designing iOS apps is fun!
And designing iOS apps is also cheaper than buying a mountain bike, snowboard, or sewing machine.*
* Not that we wish to discourage these or other hobbies and activities.
Kris presented at SXSW Interactive on March 14, 2011. See his SXSW slides and photos.
Questions?
Contact 2 Apps Per Day